Google Reader, "Constantly on the Chopping Block"

Buzzfeed has an interesting article about the evolution of Google Reader. While the article mostly focuses on the social features that were removed from Google Reader a few months after Google+ was launched, there are some thought-provoking insights from former Google Reader engineers that reveal why the service has never been a priority for Google and why it can always be discontinued.

"In the beginning, the best word I can use is that Google tolerated the project. Then, they gave it — support is too strong a word. They gave it some thought," said Chris Wetherell, the Googler who started the project. Jenna Bilotta, a former user experience designer at Google, has a slightly different opinion: "Everyone from Google used Reader, from Larry and Sergey to the newest engineers. It's such a beloved project. Still, it was just in this limbo space. It wasn't really supported, but it wasn't actively being harmed."

The difficulty was that Reader users, while hyperengaged with the product, never snowballed into the tens or hundreds of millions. Brian Shih became the product manager for Reader in the fall of 2008. "If Reader were its own startup, it's the kind of company that Google would have bought. Because we were at Google, when you stack it up against some of these products, it's tiny and isn't worth the investment," he said. At one point, Shih remembers, engineers were pulled off Reader to work on OpenSocial, a "half-baked" development platform that never amounted to much. "There was always a political fight internally on keeping people staffed on this little project," he recalled. Someone hung a sign in the Reader offices that said "DAYS SINCE LAST THREAT OF CANCELLATION." The number was almost always zero. At the same time, user growth — while small next to Gmail's hundreds of millions — more than doubled under Shih's tenure. But the "senior types," as Bilotta remembers, "would look at absolute user numbers. They wouldn't look at market saturation. So Reader was constantly on the chopping block."

iGoogle, a much more popular service, will be discontinued next year and Google Reader's infrastructure is used to show feeds in iGoogle. Hopefully, Google Reader will still be available for some time, but it's mostly wishful thinking.

Funny Google Flights Messages

Google Flights shows some custom messages after you select your favorite flights. Depending on your destination, Google shows messages like "London, baby!", "Ahh, Paris... bon voyage!", "Have a great time in the Eternal City!" (Rome), "Have a great time in the Emerald Isle!" (Dublin), "Enjoy your trip to the Windy City!" (Chicago), "Have a great time in Music City, USA!" (Nashville), "Have a great time in Baltimore, hon!".

For most destinations, Google shows generic messages like "Hope you have fun in Frankfurt!".

Google's Card-Style OneBoxes

Google updated the desktop OneBoxes for definitions and local time to match the card layout from Google Now. The same layout is also used in the mobile search UI for most Google OneBoxes.

What's unique about the cards? They're much bigger, they include a lot more information, more white space and more distinctive headers. They stand out more and they're harder to ignore.

{ Thanks, Milivella, Arpit, Mikhail. }

YouTube's New Interface

After so many posts about YouTube's experimental interfaces, it's time for the public release. The new interface is rolled out to everyone and you no longer have to change your YouTube cookie to try it.

"On YouTube video always comes first, and with this new design the site gets out of the way and lets content truly shine. Videos are now at the top of the page, with title and social actions below. Also, playlists have been moved up, so you can easily browse through videos while you watch. Now when you subscribe to your favorite channels, we will add them to your Guide and make them available on every page of the site, and on your mobile device, tablet, and TV," explains YouTube.

The guide is actually a sidebar that's now available on every YouTube page and lets you check your subscriptions, your playlists and the video history. You can also see a list of other videos from the previous page, so you can quickly watch another search result, a different video from the same channel or another video from the homepage.

Google Apps, No Longer Free For Small Organizations

Google Apps started back in 2006 as an experimental feature that allowed you to create Gmail accounts for custom domains. Google added support for other services like Calendar and Google Talk, created a special version for educational institutions, then it launched a "Premier Edition" for enterprises, which included support and a service level agreement for 99.9% Gmail availability. As Google constantly added features to Google Apps and the numbers of paid customers grew to more than 5 million businesses, the free version became more limited, the number of users dropping from 100 to 50 and then to 10.

Now Google announced that the free version of Google Apps is no longer available for new users. Existing users are not affected by this change and Google Apps for Education continues to be available. Google's explanation for dropping the free Google Apps for small organizations is rather vague: "Businesses quickly outgrow the basic version and want things like 24/7 customer support and larger inboxes. Similarly, consumers often have to wait to get new features while we make them business-ready."

Well, not everyone needed customer support, SLAs, migration tools or other business features and Google Apps was a simple way to create email addresses for your domain and use Gmail to manage them. Why pay $50/user/year for features you don't need?

It's obvious that Google wants to focus on paid customers and the free Google Apps was just another thing to support. Now that Google Apps has more than 5 million business customers, Google no longer needs the free Google Apps to attract new users. The free Google Apps was just a burden that made things more complicated.

Update: Apparently, there's a workaround that lets you use the free version of Google Apps for a single account. "If you create a new Apps account going through the App Engine Admin Console you'll still be able to create a Standard Apps account for free but you'll only be able to get 1 user per account rather than the 10 you get today," says Greg D'Alesandre, Senior Product Manager for Google App Engine.

{ Thanks, Arpit. }

Google Now's Research Card

The Google Search app for Android 4.1+ has been updated with new cards for events nearby, boarding passes, walking and biking activity, birthdays.

There's also a new card for research topics. Google tries to find in your search history a list of related queries. If you've been researching a topic, it's likely that you've tried different versions of a query and you've clicked many search results. Google Now shows a card with other useful pages from the same topic. It's interesting to notice that Google can find the name of the topic and shows a page that groups results for various queries. Google also includes a "history" section with pages you've already visited.

For some reason, the pages generated by Google return an error messages if you try to open them using a desktop browser. You need to change the user-agent to open pages with URLs like https://www.google.com/now/topics/t/LONGID.

"The research topics card appears when your recent Web History includes several searches related to a single topic – such as a trip you're planning – and Google detects relevant webpages that you may not have found yet. For this card to appear, you must have Web History turned on for the account you use with Google Now. To explore more links that may be relevant to the topic, touch Explore at the bottom of the card. From the list of links, touch the History tab to view a summary of your recent Web History related to this topic," informs Google.

YouTube's App for iPad

Three months after releasing an app for iPhone, YouTube updated it and added an interface optimized for iPad. The lack of a built-in YouTube app for iPad created an opportunity for other developers to come up with their own YouTube apps and some of them are pretty good.

YouTube also updated the app to fill the entire 4-inch display of the iPhone 5 and added AirPlay support. The initial version of the app didn't have AirPlay support and asked users to enable AirPlay mirroring, an inefficient method to play videos on an Apple TV. The new version supports AirPlay, but it uses a non-standard video player and videos stop playing on the Apple TV when you close the app. Another side-effect is that you still can't use the background audio trick that lets you play songs or any other videos while opening another app or after locking the device. Both features are available in Apple's old YouTube app and YouTube's mobile web app.

Obviously, YouTube's app has a lot of features that weren't available in the built-in app: recommendations, unified video history, voice search, closed captions, activity feeds. Unfortunately, the iPad app has a pretty low information density and most sections show fewer videos than Apple's YouTube app. For example, the search feature shows only 4 results at a time in the landscape mode, while Apple's app displayed 12 results. YouTube offers some advanced search options: sorting by date, ratings or view count, finding recent videos and filtering by duration, but the interface tries too hard to be consistent with the desktop interface, while ignoring that a tablet has a small screen. Apple's App Store app from iOS 6 made a similar mistake by showing a small number of results at a time.